Turning 'No' into Opportunities:

Mastering Sales Rejection

Phase 1 of 10
Differentiation Technique

To distinguish between genuine objections and surface-level excuses, allowing for more effective response strategies.

Key Principles:

  • Always probe beyond the initial objection
  • Use open-ended questions to uncover true concerns
  • Listen carefully for underlying issues
  • Address both stated and unstated objections